While marketers wear many hats on a daily basis, mind reading is typically not a tool in the arsenal. Yet a good deal of our day is spent trying to figure out how to engage specific audiences. Strategically “slipping into their shoes” through buyer personas can prove effective.
Knowing your audience is the key to keeping them from skimming or scrolling past your content. If you’ve never considered using a buyer persona before, keep these four tips in mind to increase audience engagement.
1. Deal out the details. Truly knowing your audience goes beyond gender, location, and income. Consider their likes and dislikes, from favorite TV shows and snacks to favored forms of technology, where they go on vacation, and most-used social media platforms. Digging deeper allows you to create a three-dimensional persona the audience can relate to and emphasize with. Trying to reach multiple audiences? Construct extra personas to lean on as you build your latest campaign.