Custom Content 101

11/20/15 by Jason Skinner, Chief Marketing Officer

With 90% of consumers finding custom content useful, it is hard to deny the power of content marketing. Here's how to get started creating your own content.

Content strategy is showing up in Twitter feeds, email inboxes, webinars, and conferences everywhere, and a Google search for the term yields more than 135 million results (compared to a paltry 28 million for yesterday's darling: “data-driven marketing”).

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Topics: Marketing, Create Content

Content Creation Part 2: A Blueprint for Planning and Sharing Content

11/13/15 by Tiffany Parnell, Copywriter

Building brand loyalty and awareness starts with consistently creating, posting, and sharing fresh content. Find out how to create an editorial calendar that keeps your digital marketing strategy on track.

You may believe editorial calendars are nothing more than time-management tools, but the benefits of content marketing editorial calendars extend beyond scheduling. In an article on editorial calendar essentials, the Content Marketing Institute describes the evolution of the modern content marketing editorial calendar calling it, “…an essential component for managing the entire lifecycle of our organization’s content marketing program.”

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Topics: Marketing, Create Content

Webinar: The Business Case for Outsourcing Content

11/11/15 by Kevin Lytle, VP of Business Partnerships

Former CEO of NavyArmy Community Credit Union Wayne Vann and True North's VP of Business Partnerships Kevin Lytle share insights that enable you to:

  • Define measurable performance indicators that align with your business objectives
  • Identify your target audience(s)
  • Apply real-world examples to your 2016 marketing strategy


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Topics: Webinars, Credit Union

Top 10 Industry Impressions from SHSMD 2015

11/02/15 by Charlie Milburn, Senior Account Supervisor

In case you missed it—or were torn between two compelling sessions—we’ve captured a quick top 10 list of where healthcare marketing is headed in 2016 and beyond.

The content at this years SHSMD Connections conference covered everything from how to practice sophisticated segmentation and incorporate powerful CRM tools to reaching the hearts and minds of your target audience. Heres our quick list of best practices to start implementing today.

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Topics: Marketing

“Having a 360-Degree View of the Customer Is Incredibly Important”

10/29/15 by Jason Skinner, Chief Marketing Officer

This was one of many actionable insights Ruth Padilla Portacci shared during a conversation at this year’s Society for Healthcare Strategy and Market Development Annual Conference.

The SHSMD president-elect and chair of the organization’s Bridging Worlds project shared her expert perspective on the shifting healthcare landscape and changing role of the healthcare marketer.

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Topics: SHSMD 2015

The Buyer’s Journey Part 2: Interaction

10/23/15 by Tim Hanners, Chief Healthcare Strategist

Now that we’ve discussed engaging your audience with compelling content, the next step is to facilitate sustained and meaningful interactions in a high emotion/risk decision cycle.

The “retailization” of health care is a trending topic, but how can retail tactics apply to the complex healthcare purchasing cycle?

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Topics: Marketing, Enlighten Strategy

Overheard at the CUNA Community CU Conference

10/19/15 by Kevin Lytle, VP of Business Partnerships

In case you missed this year’s event, heres a recap of fresh insights and forward-thinking ideas from the industrys best and brightest.

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Topics: News, Credit Union

A Crash Course in Content Creation

10/09/15 by Tiffany Parnell, Copywriter

Youve settled on a content marketing strategy, identified your organizations story, and assembled a team of experts who can lend credibility to your marketing messages. Now, its time to tackle the next step—actually creating the content.

From determining the right length for your posts to developing a consistent, sustainable schedule, here’s what you need to know before you hit “Publish.”

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Topics: Marketing, Create Content

The Buyer’s Journey Part 1: Awareness

10/06/15 by Tim Hanners, Chief Healthcare Strategist

In order to engage—and, ultimately, convert—your target audience, content must be created and distributed with a purpose. 

How can healthcare marketers identify what consumers want and on what channels to engage them?

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Topics: Marketing, Enlighten Strategy

Healthcare Insight: How Cleveland Clinic Engages with Content

10/02/15 by Jason Skinner, Chief Marketing Officer

Our latest issue offers expert perspective from Cleveland Clinic Chief Marketing Officer Paul Matsen—and other thought leaders—to inspire your marketing and communications strategies.

View the Issue

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Topics: Healthcare Insight

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