From the Experts

Overheard at the 2015 Healthcare Marketing National Conference

06/29/15 by Jason Skinner, Chief Marketing Officer



In case you missed this year’s event, heres a recap of fresh insights and forward-thinking ideas from the industrys best and brightest.

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Topics: News

3 Keys to Effective Leadership Announcements

06/17/15 by Erin Mooney, Account Manager



Do you spend precious real estate announcing leadership and staff updates in your consumer e-newsletter or custom publication? It may be time to re-think your strategy to make sure the audience is getting the most engaging content possible.

Here are three questions to ask before you feature a leadership change.

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Why We Love Measurement Plans (And You Should, Too!)

05/29/15 by James Colvin, Insights Manager



Previously I’ve talked about key metrics for digital marketing and some tips for successful marketing measurement. This time, I’d like to go all the way back to the start: Why it’s important to plan how you'll measure your marketing before the marketing even starts—and why we love doing it.

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Topics: Marketing

Looking for Insight? The Latest Issue Is Now Online!

05/21/15 by Jason Skinner, Chief Marketing Officer



The new issue of Healthcare Insight offers fresh ideas to inform your marketing strategies.

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True North Clients Recognized for Excellence in Content Marketing

05/20/15 by Eric Clarkson, Interactive Designer



The 2015 results are in—and once again, True North Custom garnered several awards for marketing excellence on behalf of our clients. Join us in congratulating the following hospitals and health systems for these achievements.

APEX Awards

Grand Award

New York Methodist Hospital—Thrive

Award of Excellence

North Alabama Educators Credit Union—Together

 

Healthcare Advertising Awards

Gold

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Webinar: Measure Up Your Credit Union Marketing

05/13/15 by James Colvin, Insights Manager



In the latest installment in our webinar series for marketing strategists, True North experts Kevin Lytle and James Colvin share best practices for delivering measurable results for your marketing.

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Topics: Marketing

Defining Your Best Audience

05/08/15 by Sam Bussmann, Data Scientist



Its becoming common knowledge that content marketing is an effective way to engage with consumers, and marketers have a pretty good grasp on what kind of content is relevant. How do you determine the best audience for that content?

With time and resources limited, marketers must focus their efforts on the best audiences to engage. 

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Topics: Marketing

Is Your Website Ready for “Mobilegeddon?”

05/06/15 by Jennifer Webster, PhD, Managing Editor



Your website was hopping with timely blogs, useful articles, and handy assessments—all drawing robust engagement. When Google adopted a new search algorithm in April, though, the party ended. What happened?

Google took stock of the new normal: more frequently, people are vising websites on their phones or tablets. In fact, more than 60 percent of Web traffic now comes from mobile devices, according to comScore. To make it easier for people to view content in their preferred medium, Google is rewarding websites that translate seamlessly across platforms. If your website isn’t mobile-friendly, your search-result ranking may have dropped.

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Topics: Marketing

Amplify Your Strategy & Multiply Your Staff

05/04/15 by Erin Mooney, Account Manager



How nice would it be to have someone on your team you can call to strategize your marketing efforts for the year, integrate strategies, manage projects and products, deliver results, and report ROI in a timely manner and on budget? Its possible with the right marketing partner.

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Topics: Marketing

3 Tips for Successful Marketing Measurement

04/23/15 by James Colvin, Insights Manager



It’s no secret that the question, Is my marketing making an impact? keeps most marketers up at night. Even with the tsunami of analytic tools that have emerged, some marketers feel overwhelmed by the data-driven approach to marketing.

Consider these three helpful tips next time youre setting a marketing campaign into motion.

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