A steady flow of fresh, relevant content is critical to establishing and maintaining an audience—but don't forget about the content you've already created.
Revisiting and updating content can foster credibility, build preference, and drive higher search results. Here’s how retaining and maintaining content on your website or social media platform could boost your digital presence—and your bottom line.
Blog posts, press releases, and newsletter articles are great ways to connect and motivate action from your audience. Once you hit the “Post” button, content can take on a life of its own and continue to be discovered through online searches for months or even years. Since creating new content takes time and money, take advantage of this content’s longer shelf life by revisiting your archives and identifying posts readers hone in on—then you’ll know what topics you need to continue offering.