There are plenty of resources about best practices around content marketing for B2C businesses. However, for industries such as healthcare and finance, the buying process is a lot more complex.
Unfortunately, healthcare and finance marketers can’t simply put a “Buy Now” button on their site for a hip replacement or mortgage.
Is content marketing worth the effort? Of course it is! In fact, due to the nature of the buying process in these industries, content marketing is a huge opportunity to educate and nurture your target audience.