Blog

Inbound Marketing: By The Numbers

12/19/14 by Eric Clarkson, Interactive Designer

Prospects may be 60-70% through the buying process before engaging with your organization. To meet these potential customers where and when they're seeking information, smart marketers are expanding their toolkit to include inbound marketing tactics. Check out our infographic for statistics on inbound marketing.

Read More

Topics: Marketing, Infographics

Webinar: Take Your Member Onboarding to the Next Level

12/18/14 by Jason Skinner, Chief Marketing Officer

Learn how leading credit unions are taking a more strategic, systematic approach to engaging new members.

Read More

Topics: Webinars

5 Tips for a Better Blog

12/11/14 by Rachel Stewart, Senior Copywriter

A great blog is at the core of any successful content marketing strategy. Here are five tips for making your blog a dynamo for driving engagement and conversion.

Read More

Topics: Marketing

4 Steps to Define Your Tone of Voice

12/01/14 by Angela Williams, Copy Manager

How something is said is processed in a different part of the brain than what is being said.

At Content Marketing World 2014, B2B marketing guru Doug Kessler offered intriguing perspective about why your tone of voice matters. No, we’re not talking about how loud you’re speaking to your coworker!

Read More

Topics: Marketing

How the ACA Is Impacting Healthcare Marketing

11/24/14 by Lud Kimbrough, President and CEO

The True North team was fortunate to spend time with healthcare marketing’s best and brightest minds during this year’s national conferences, including the recent Society for Healthcare Strategy and Market Development Annual Conference and the Healthcare Internet Conference. Our conversations illuminated several ways the Affordable Care Act (ACA) is impacting healthcare marketers and their organizations.

Here are three signs of the times observed during this year’s events. 

Read More

Topics: Marketing

Webinar: Modernize Your Credit Union Marketing

11/24/14 by Jason Skinner, Chief Marketing Officer

Find out how shifting from traditional marketing to a more modern approach can help your credit union attract and retain members.

Read More

Topics: Webinars

Direct Mail: If You Can’t Measure It, You Can’t Manage It

11/14/14 by James Colvin, Insights Manager

We recently discussed the benefits of a targeted mail list. Now, let’s talk about how you can measure the effectiveness of direct mail.

Whenever an ROI measure is needed for a campaign, marketers should start by defining the target audience and identifying a second group of households that are similar to the target households receiving the marketing. This group is called a control group, and it should be identical to the target group except this group doesn’t receive the marketing. The purpose of identifying this group is to compare them with the marketing group to see if the marketing group’s behavior is demonstrably different due to the marketing.

Read More

Topics: Marketing

Webinar: Marketing for Population Health

11/12/14 by Jason Skinner, Chief Marketing Officer

Discover how your marketing can support a population health management strategy.

Read More

Topics: Webinars

Get More Mileage Out of Your Content Marketing

10/30/14 by Rachel Stewart, Senior Copywriter

A steady flow of fresh, relevant content is critical to establishing and maintaining an audience—but don't forget about the content you've already created.

Revisiting and updating content can foster credibility, build preference, and drive higher search results. Here’s how retaining and maintaining content on your website or social media platform could boost your digital presence—and your bottom line.

Blog posts, press releases, and newsletter articles are great ways to connect and motivate action from your audience. Once you hit the “Post” button, content can take on a life of its own and continue to be discovered through online searches for months or even years. Since creating new content takes time and money, take advantage of this content’s longer shelf life by revisiting your archives and identifying posts readers hone in on—then you’ll know what topics you need to continue offering.

Read More

What Kevin Spacey Says About Content Marketing

10/13/14 by Angela Williams, Copy Manager

What’s the secret to effective content marketing?

I recently joined more than 2,600 content marketers from 50 countries at Content Marketing World 2014—all searching for the answer to that question. So, what is the answer? Here’s the best explanation I gleaned from the brightest minds in content marketing:

Read More

Topics: Marketing

Subscribe to Blog Updates