You don’t have to be Cosmo or Real Simple to engage readers—but you can take a page from their best practices. Apply these five characteristics to get readers just as excited about seeing your magazine in the mail as they are about national magazines.
Publishing a fully custom magazine that features your organization’s content is an excellent way to promote your brand and engage your audience—but only if your audience finds the content relevant. To help determine what will work for a general audience, think of your favorite magazines. What do they look like? Why do you read them? What moves you to share the content with colleagues and friends?