From the Experts

5 Ways to Make Your Custom Magazine a MUST Read

01/23/15 by Erin Mooney

You dont have to be Cosmo or Real Simple to engage readers—but you can take a page from their best practices. Apply these five characteristics to get readers just as excited about seeing your magazine in the mail as they are about national magazines.

Publishing a fully custom magazine that features your organization’s content is an excellent way to promote your brand and engage your audience—but only if your audience finds the content relevant. To help determine what will work for a general audience, think of your favorite magazines. What do they look like? Why do you read them? What moves you to share the content with colleagues and friends?

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Topics: Marketing

Social Media Shakedown

01/22/15 by Rachel Stewart, Senior Copywriter

There are more social media platforms than ever before, with some research citing more than 500 sites to choose from. Are you using the right ones to connect with your audience?

Pew Research Center’s Internet Project’s 2013 study ranked the top four forms of social media. Of the 1,445 adults polled, Facebook continued to lead the charge, with LinkedIn in second place. Virtual corkboard Pinterest was in third place, while 140-character-based Twitter placed last.

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Topics: Marketing

Open Sesame: Getting the Best Open Rate on Your Email Marketing

01/19/15 by Rachel Stewart, Senior Copywriter

The first documented newsletter appeared in 1538. Today, these informative briefs fill email inboxes around the world. Heres how to make your subscribers click and convert.

Making your message stand out among the spam, discount offers, and personal correspondence in a crowded inbox is a tall order for any marketer. Try these tips before sending your next e-newsletter.

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Topics: Marketing

The Evangelist of UnMarketing: Q&A with Scott Stratten

01/09/15 by Jason Skinner, Chief Marketing Officer

The 2014 Healthcare Internet Conference (HCIC) featured several outstanding speakers, but perhaps none provoked more thought, laughter, and inspiration than Scott Stratten. His “unmarketing approach reimagines the business-customer relationship and focuses on creating exceptional, real-time experiences that build trust through listening and engagement.

Following the HCIC conference, I caught up with the best-selling author of Unmarketing and Unselling to learn more about his mission to help organizations stop marketing and start engaging.

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Topics: Marketing

Inbound Marketing: By The Numbers

12/19/14 by Eric Clarkson, Interactive Designer

Prospects may be 60-70% through the buying process before engaging with your organization. To meet these potential customers where and when they're seeking information, smart marketers are expanding their toolkit to include inbound marketing tactics. Check out our infographic for statistics on inbound marketing.

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Topics: Marketing, Infographics

Webinar: Take Your Member Onboarding to the Next Level

12/18/14 by Jason Skinner, Chief Marketing Officer

Learn how leading credit unions are taking a more strategic, systematic approach to engaging new members.

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Topics: Webinars

5 Tips for a Better Blog

12/11/14 by Rachel Stewart, Senior Copywriter

A great blog is at the core of any successful content marketing strategy. Here are five tips for making your blog a dynamo for driving engagement and conversion.

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Topics: Marketing

4 Steps to Define Your Tone of Voice

12/01/14 by Angela Williams, Copy Manager

How something is said is processed in a different part of the brain than what is being said.

At Content Marketing World 2014, B2B marketing guru Doug Kessler offered intriguing perspective about why your tone of voice matters. No, we’re not talking about how loud you’re speaking to your coworker!

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Topics: Marketing

How the ACA Is Impacting Healthcare Marketing

11/24/14 by Lud Kimbrough, President and CEO

The True North team was fortunate to spend time with healthcare marketing’s best and brightest minds during this year’s national conferences, including the recent Society for Healthcare Strategy and Market Development Annual Conference and the Healthcare Internet Conference. Our conversations illuminated several ways the Affordable Care Act (ACA) is impacting healthcare marketers and their organizations.

Here are three signs of the times observed during this year’s events. 

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Topics: Marketing

Webinar: Modernize Your Credit Union Marketing

11/24/14 by Jason Skinner, Chief Marketing Officer

Find out how shifting from traditional marketing to a more modern approach can help your credit union attract and retain members.

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Topics: Webinars

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