From the Experts

3 Tips for Successful Marketing Measurement

04/23/15 by James Colvin, Insights Manager

It’s no secret that the question, Is my marketing making an impact? keeps most marketers up at night. Even with the tsunami of analytic tools that have emerged, some marketers feel overwhelmed by the data-driven approach to marketing.

Consider these three helpful tips next time youre setting a marketing campaign into motion.

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Webinar: Marketing Your Hospital to New Movers

04/15/15 by Jason Skinner, Chief Marketing Officer

New movers make more than 70 new business relationships within their first six months of living in a community. Watch our webinar and discover ways to ensure your organization is one of them. 

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Print Isn't Dead...

04/10/15 by Lud Kimbrough, President and CEO

…it’s now part of a total marketing package.

I recently found some survey results that got me thinking that perhaps today, even more so than a few years ago, digital and print are complementary.

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Topics: Marketing

Webinar: Survival of the Strategist

04/03/15 by Meaghan Dant, Marketing Manager

A clear understanding of your membership, combined with a strategic and systematic approach to onboarding, can have a direct impact on growth.

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It’s All About the Story

03/27/15 by Angela Williams, Editorial Director

If you’re a House of Cards lover, odds are that you’ve binge-watched the entire season on Netflix already. Now that you’ve seen the latest from Kevin Spacey, why not learn his thoughts about content marketing?

Maybe the connection between the Academy Award winner and content marketing seems vague to you. For Spacey, the keynote speaker at Content Marketing World 2014, the connection is clear.

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Topics: Marketing

Spring-Clean Your Marketing

03/20/15 by Erin Mooney, Account Manager

Whether you’re simply wrapping up the first quarter of 2015 or getting ready to plan next fiscal year’s budget, these tips can help ensure you keep, toss, and recycle strategies to generate the most ROI.

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Topics: Marketing

5 Marketing Campaigns Hospitals Should Be Running Right Now

03/13/15 by John McCall, Vice President of Business Development

Hospital marketers are united around a set of common causes. The challenge? Focusing on the most high-return opportunities when youre pulled in so many different directions.

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Putting on a Persona

03/13/15 by Rachel Stewart, Senior Copywriter

While marketers wear many hats on a daily basis, mind reading is typically not a tool in the arsenal. Yet a good deal of our day is spent trying to figure out how to engage specific audiences. Strategically slipping into their shoes” through buyer personas can prove effective.

Knowing your audience is the key to keeping them from skimming or scrolling past your content. If youve never considered using a buyer persona before, keep these four tips in mind to increase audience engagement.

1. Deal out the details. Truly knowing your audience goes beyond gender, location, and income. Consider their likes and dislikes, from favorite TV shows and snacks to favored forms of technology, where they go on vacation, and most-used social media platforms. Digging deeper allows you to create a three-dimensional persona the audience can relate to and emphasize with. Trying to reach multiple audiences? Construct extra personas to lean on as you build your latest campaign. 

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Topics: Marketing

New Tip Sheet: Marketing to Millennials (Like Me)

03/06/15 by Meaghan Dant, Marketing Manager

The generation that brought us the selfie and coined phrases such as lol and ttyl” is rapidly changing consumerism. Smart marketers are learning how to adjust their positioning and messaging to resonate with Gen Y.

If youre working to engage millennials, here are few things you should know about marketing to these tech-savvy and socially conscious consumers.

Establish a social presence. Be sure that your online presence is designed to meet the specific needs of millennials. It is also important to understand the social language and make sure that any communication is a two-way street. Publish your content, including blog posts, videos, and white papers, to social sites such as Facebook and Vimeo to start a conversation.

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Topics: Marketing

True North Selected to Speak at Healthcare Conferences

03/05/15 by Meaghan Dant, Marketing Manager

Less than 40 percent of all marketers consider themselves effective at content marketing. If youre in that category, join us for upcoming conferences in Boston and Atlanta to help raise your game.

True North and client partners will share best practices, case studies, and other insights at the following 2015 healthcare marketing conferences:

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