From the Experts

Looking for Insight? The Latest Issue Is Now Online!

05/21/15 by Jason Skinner, Chief Marketing Officer

The new issue of Healthcare Insight offers fresh ideas to inform your marketing strategies.

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True North Clients Recognized for Excellence in Content Marketing

05/20/15 by Eric Clarkson, Interactive Designer

The 2015 results are in—and once again, True North Custom garnered several awards for marketing excellence on behalf of our clients. Join us in congratulating the following hospitals and health systems for these achievements.

Healthcare Advertising Awards


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Webinar: Measure Up Your Credit Union Marketing

05/13/15 by James Colvin, Insights Manager

In the latest installment in our webinar series for marketing strategists, True North experts Kevin Lytle and James Colvin share best practices for delivering measurable results for your marketing.

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Topics: Marketing

Defining Your Best Audience

05/08/15 by Sam Bussmann, Data Scientist

Its becoming common knowledge that content marketing is an effective way to engage with consumers, and marketers have a pretty good grasp on what kind of content is relevant. How do you determine the best audience for that content?

With time and resources limited, marketers must focus their efforts on the best audiences to engage. 

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Topics: Marketing

Is Your Website Ready for “Mobilegeddon?”

05/06/15 by Jennifer Webster, PhD, Managing Editor

Your website was hopping with timely blogs, useful articles, and handy assessments—all drawing robust engagement. When Google adopted a new search algorithm in April, though, the party ended. What happened?

Google took stock of the new normal: more frequently, people are vising websites on their phones or tablets. In fact, more than 60 percent of Web traffic now comes from mobile devices, according to comScore. To make it easier for people to view content in their preferred medium, Google is rewarding websites that translate seamlessly across platforms. If your website isn’t mobile-friendly, your search-result ranking may have dropped.

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Topics: Marketing

Amplify Your Strategy & Multiply Your Staff

05/04/15 by Erin Mooney, Account Manager

How nice would it be to have someone on your team you can call to strategize your marketing efforts for the year, integrate strategies, manage projects and products, deliver results, and report ROI in a timely manner and on budget? Its possible with the right marketing partner.

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Topics: Marketing

3 Tips for Successful Marketing Measurement

04/23/15 by James Colvin, Insights Manager

It’s no secret that the question, Is my marketing making an impact? keeps most marketers up at night. Even with the tsunami of analytic tools that have emerged, some marketers feel overwhelmed by the data-driven approach to marketing.

Consider these three helpful tips next time youre setting a marketing campaign into motion.

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Webinar: Marketing Your Hospital to New Movers

04/15/15 by Jason Skinner, Chief Marketing Officer

New movers make more than 70 new business relationships within their first six months of living in a community. Watch our webinar and discover ways to ensure your organization is one of them. 

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Print Isn't Dead...

04/10/15 by Lud Kimbrough, President and CEO

…it’s now part of a total marketing package.

I recently found some survey results that got me thinking that perhaps today, even more so than a few years ago, digital and print are complementary.

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Topics: Marketing

Webinar: Survival of the Strategist

04/03/15 by Meaghan Dant, Marketing Manager

A clear understanding of your membership, combined with a strategic and systematic approach to onboarding, can have a direct impact on growth.

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